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The Word On The Street
Laguna Arts, Laguna Beach, CA
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The Word on The Street is on display with
Brittney Davis Gallery, Ojai, CA
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Public Locations Map (Updated 4/2/2019)
Le Pop-Up, Venice, CA
Artspace Warehouse, Los Angeles, CA
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I feel like we are surrounded by information that tells us we are lacking. Advertising consumes our visual field and it constantly tells us that our kids aren't happy enough, our friends aren't beautiful enough, basically that we need something to make us complete.
Street signs have to cut through this cacophony of information to get us really important information. The colors, the fonts, the shapes... all these elements are designed to transmit information clearly and quickly.
We are exposed to these visual elements from a very young age and they establish themselves deep in our minds. When we are driving and see a red octagon, we don't need to read the word "STOP" we just reflexively hit the brakes. It is this deep seated connection that I am working with, this reflexive response that bypasses the conscious mind, to provide a message of completeness and self-care.
My goal is to offset the messages of alienation we are bombarded with from advertising and provide messages that we are ok as we are and that we have the ability to take care of ourselves.
Why? Because it's something I can do to try and make the wold a better place.
By using the materials and visual language of street signs, but replacing the traditional negative wording (Stop, Do Not Enter, Wrong Way…) with positive affirmations, my “The Word on the Street” series seeks to provide something that is missing from our daily visual diet.
I like to imagine that people might walk past a sign and assume that it is just a typical mundane warning until that moment they recognize it as out of the ordinary. Hopefully that moment might lead viewers to wonder if other pieces might be “hidden” anywhere in their daily lives. In this way the work aims to change how the viewer interacts with the world at large.
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